Insights Labs
About Us
Reinventing User Research with AI
Insights labs delivers end-to-end AI-native consumer research, built on two core capabilities: AI-assisted participant recruiting and AI-moderated interviews — from precisely targeting the right respondents to surfacing deep user insights, with no human moderator required.
AI-Assisted Recruiting
Based on the target profile you define, our AI automatically screens and recruits qualified participants — matching your research needs and ensuring sample quality from the start
AI-Moderated Interviews
AI Moderator leads every conversation from start to finish. Participants join on their own time, with no scheduling required. The system drives the dialogue automatically and delivers structured insight reports
Case 01｜Brand Marketing · Winter Campaign
Understanding European Consumers to Power a Winter Campaign
A global lifestyle brand wanted to deeply understand the home life and emotional needs of winter consumers — and translate that understanding into a campaign that would actually resonate.
Insights labs recruited target participants through AI, then deployed AI Moderator to conduct customized interviews in German, French, and English. The result: authentic user stories and emotions, distilled directly into the visual direction, key messaging, and copy the brand needed for their winter campaign.
Client
” For the first time, we actually understood what European users were saying — not just the words, but the emotional undercurrent beneath the culture. Those insights directly shaped the visual and copy direction of our winter campaign. “
Client
” For the first time, we actually understood what European users were saying — not just the words, but the emotional undercurrent beneath the culture. Those insights directly shaped the visual and copy direction of our winter campaign. “
Multilingual AI interviews
Conducts interviews in German, French, English, and more — capturing what users genuinely think and feel in their own language and cultural context, without the distortion of translation
Multilingual AI interviews
Conducts interviews in German, French, English, and more — capturing what users genuinely think and feel in their own language and cultural context, without the distortion of translation
Insights that go straight to creative
User emotions and scenes captured in interviews are translated directly into brand-ready visual references, keywords, and copy directions — closing the gap between research and creative production
Insights that go straight to creative
User emotions and scenes captured in interviews are translated directly into brand-ready visual references, keywords, and copy directions — closing the gap between research and creative production
Recruiting that matches your audience
AI recruiting targets the exact respondent profiles you specify, so every insight comes from your real audience — not a generic sample
Recruiting that matches your audience
AI recruiting targets the exact respondent profiles you specify, so every insight comes from your real audience — not a generic sample
Case 03｜ Existing User Research · Solving High No-Show
How a Series A AI Startup Finally Heard From Its Users
A Series A AI startup in video generation was struggling to get reliable user research done. With traditional interview methods, 40–50% of recruited participants never showed up — scheduling conflicts, forgotten calendar invites, life getting in the way.
The data gaps were real, and the product questions were piling up. Insights labs deployed AI Moderator to change the dynamic entirely: no scheduling, no fixed time slot, no no-shows. Participants complete interviews whenever it works for them, at their own pace.
The startup finally got complete, high-quality feedback from its existing users — and a clear view of where the product needed to go.
The shift
From asking users to fit research into their schedule,
to making research fit into their life
01
Recruit existing users with AI
AI identifies and recruits current users who match your research criteria — so you hear from the people whose experience actually matters
02
Participate anytime, no scheduling needed
AI Moderator lets participants join on their own time, eliminating the 40–50% no-show rate that plagues traditional interview research. No calendar coordination. No waiting
03
Real-time insight delivery
Interview findings sync to your team in real time — via Slack or your tool of choice — so you’re never waiting on a report to understand what users are telling you
04
Structured insights that drive decisions
Auto-generated reports surface product pain points and prioritize improvement areas — giving your team the evidence it needs to make confident, user-centered product calls
By eliminating the no-show bottleneck, the client collected complete user feedback for the first time — gaining a clear understanding of why users were dropping off and what changes would have the most impact.
Insights Labs
+ Improved
Participation Rates
Case 02｜New Product Innovation
How a Global Consumer Electronics Brand Validated Its Next Product
A global consumer electronics brand needed to understand North American users before bringing a new product to market — validating their direction and identifying unmet needs before launch.
Insights labs used AI recruiting to precisely target the right North American participants, then ran fully AI-moderated interviews with no human intervention. The client got deep user feedback fast, with a clear picture of where to focus product innovation.
AI Moderator runs the entire interview process autonomously. Participants engage naturally, by voice or text, at any time. The system captures feedback in real time and auto-generates structured insight reports — giving product teams a direct line to what North American users actually want.
Insights Labs
3X
Research Efficiency Boost
AI screens and recruits North American participants matched to your exact target profiles — covering diverse user segments to ensure your sample is representative and your findings are credible.
AI-assisted recruiting
Auto-generated reports break down how different user segments perceive the new product, what their unmet needs are, and where the clearest market opportunities lie — giving product teams a direct input into innovation decisions.
User segmentation insight report
Case 03｜ Existing User Research · Solving High No-Show
How a Series A AI Startup Finally Heard From Its Users
A Series A AI startup in video generation was struggling to get reliable user research done. With traditional interview methods, 40–50% of recruited participants never showed up — scheduling conflicts, forgotten calendar invites, life getting in the way.
The data gaps were real, and the product questions were piling up. Insights labs deployed AI Moderator to change the dynamic entirely: no scheduling, no fixed time slot, no no-shows. Participants complete interviews whenever it works for them, at their own pace.
The startup finally got complete, high-quality feedback from its existing users — and a clear view of where the product needed to go.
The shift
From asking users to fit research into their schedule,
to making research fit into their life
01
Recruit existing users with AI
AI identifies and recruits current users who match your research criteria — so you hear from the people whose experience actually matters
02
Participate anytime, no scheduling needed
AI Moderator lets participants join on their own time, eliminating the 40–50% no-show rate that plagues traditional interview research. No calendar coordination. No waiting
03
Real-time insight delivery
Interview findings sync to your team in real time — via Slack or your tool of choice — so you’re never waiting on a report to understand what users are telling you
04
Structured insights that drive decisions
Auto-generated reports surface product pain points and prioritize improvement areas — giving your team the evidence it needs to make confident, user-centered product calls
By eliminating the no-show bottleneck, the client collected complete user feedback for the first time — gaining a clear understanding of why users were dropping off and what changes would have the most impact.
Insights Labs
+ Improved
Participation Rates
No.1 Case Study
Unlocking Insights Hidden in Your Current Users
Our AI interview solution helps a client gather feedback from their existing users.
It captures valuable insights by letting users share their thoughts with AI the moment.
Even from those who might not attend, allowing the client to improve the overall app experience.
我看到你错过了访谈，方便再约一次吗？
抱歉，这次没空，先跳过了
No More Lost Feedback
With 50% no-shows, AI interviews engage users the moment they book, turning missed calls into actionable insights
Insights Without the Effort
Our tool automatically captures and logs user information during conversations, so the client never misses valuable feedback.
使用便捷性
85% 参与者认为导航不够清晰
6% 参与者遇到 APP 闪退问题
AI Business Insights
Uncover trends, forecast outcomes, and make smarter decisions using AI.
Insights Without the Effort
Our tool automatically captures and logs user information during conversations, so the client never misses valuable feedback.
AI
搭建问题清单中……
Tell us a bit about your……
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Content Generation
Generate blogs, visuals, and copy effortlessly with generative AI tools.